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Jun 1, 2026 · 2 min read

What Is a Good Domain Rating? DR Benchmarks by Site Age and Niche

DR 30 can be excellent or alarming — it depends on your site’s age and niche. Real benchmarks for new sites, growing projects and established brands.

Domain Rating (DR) is a 0–100 score that estimates the strength of a website’s backlink profile. The scale is logarithmic: moving from DR 10 to DR 20 takes a fraction of the links that moving from DR 70 to DR 80 does. That’s why the question “is my DR good?” has no single answer — it depends on where you are.

Benchmarks by site age

  • 0–6 months: DR 0–15 is normal. A brand-new domain with DR 10 from a handful of quality mentions is on track.
  • 6–24 months: DR 15–35 is a healthy range for a project that publishes consistently and earns links.
  • 2–5 years: DR 35–55 puts you ahead of most small businesses and solo projects.
  • 5+ years / funded brands: DR 55–75. Above that live aggregators, big media and infrastructure companies.

Benchmarks by niche

Niche matters as much as age. Developer-tool domains routinely sit at DR 70+ because engineers link naturally (see the dev-tools leaderboard). Local services rarely cross DR 30 — and don’t need to: they compete against other DR-20 sites, not against GitHub.

A useful DR is a relative DR: compare yourself to the three sites that outrank you, not to the whole internet.

The number that matters more than the number

A static DR snapshot tells you little — the trend tells you everything. DR 28 and climbing 2 points a month beats DR 40 that’s been flat for a year. Check any domain’s current DR and 90-day trend with a free public DR report (no signup), or put your competitors side by side on the DR comparison.

TL;DR

  • Under 1 year old: DR 10–15 is fine, DR 20+ is great.
  • DR 30+ beats the majority of small-business sites.
  • DR 50+ is top-tier for independent projects.
  • Trend > snapshot: track the delta, not the digit.

See your Domain Rating right now

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Live reports & niches

Open a public Domain Rating report or browse a niche leaderboard — same signals this article explains, on live domains.

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